High-converting landing page structures

ShortCompact single-column page — carousel, buy box, three proof points./shortLongFull PDP — benefits, features, social proof, FAQ, repeated CTA./longListicleAdvertorial article — five numbered reasons leading to the buy box./listicleComparisonOld way vs. product, side by side — for buyers already shopping around./comparisonFounder letterA personal letter — trust a person before you trust a brand./founderVideo sales letterThe video does the selling — one promise, press play, preorder./vslStoryFirst-person advertorial — the skeptic-to-convert arc./storyQuizThree questions that build investment before the recommendation./quiz